What Is Digital Marketing? And How Does It Work?

 Digital marketing: 

All things you need to know;

Hi, my name is Deepak Pokharel and I welcome you to Digiwebdev24 which is the foremost Digital Marketing and web development Institute where you will learn a lot of things in a unique manner about how to run a blog how to operate websites, how to develop websites, how to do programming, how to become a software developer and various other things in coming days.

Let us talk about digital marketing;

In this blog, we're talking all about digital marketing. What it is, how it works, as well as diving into some of the most proven and effective digital marketing strategies available today let's get to it. Alright so let's talk digital marketing.

Specifically in this blog were going to be pulling back the curtain on what is arguably one of the most complicated and yet significant and most powerful aspects of running a business and that is digital marketing.

 At the end of this blog, you're gonna leave with not only a better understanding of what digital marketing is and how it all works. but actually, how it applies in the real world because theory and academic stuff and all that kind of book knowledge are nice to have and it can play a role in helping you form a foundation and base knowledge.

 But it's a completely different story when we take all those concepts and theories and we actually apply them in the real world and that's what I want to help you with here. but before we dive into the theoretical and academic staff as well as the practical and actual applications of digital marketing first we need to decide what exactly was talking about.

 Hereafter all when it comes to digital marketing there is no lack of confusion and I blame myself as a marketer for being part of the problem. after all, were infamous for using complicated jargon and technical words like SEO, PPC, CTA, CTR and I could go on with dozens and dozens more to make matters. Worse people often associate digital marketing with complex online software, coding, or these really complicated funnels that take teams of dozens and dozens of people just to keep running no wonder.

There is much confusion on Digital Marketing;

There is still so much confusion around it and so many otherwise very smart and savvy business owners still avoid it. Now of course digital marketing does have some more complicated and technical aspects involved but that doesn't mean you need to know what every single one of them is and how to do them.

 All in fact even just a broad or general understanding of all the different pieces will allow you to thrive in today's digital marketplace. Because at the end of the day digital marketing is actually a pretty simple concept but before we dive into all the specifics first a quick shout out to this episode sponsor Charity Swipes. Charity swipes have created a way for business owners to help charities but without costing them a penny.

Just like square or PayPal charity swipes is a credit card processing company the difference is when your business takes payment for a portion of the processing fee. Which normally goes to Visa or MasterCard is instead directed towards a charitable organization. The best part is Charity Swipes guarantees to provide you with a lower rate than you currently pay to take a card.

Let us get back again about What exactly is digital marketing?

 So let's get back to it. What exactly is digital marketing?

 Well brace yourself for this one but digital marketing is just marketing done digitally, yep! that's kind of its meaning. The same concepts and principles and theories apply when marketing your business.

 Well, these are all going to be applied but done on digital platforms like social media, through email, and other online channels. 

So how does digital marketing work? Well, the reality like we just covered is that digital marketing works much the same way as offline or traditional marketing does in fact. When you hear somebody talking about digital marketing they're referring more to the tools and the digital and online aspect of those tools rather than the underlying strategy behind it which should always be formed on foundational and really marketing fundamentals. 

So now that we've got or covered that digital marketing is really just marketing done with digital tools. 

well, what are the best tools available and the best way to make digital marketing work for you well?

First step:

 The very first step when it comes to creating an effective digital marketing strategy is to first identify your market you see. This is going to be the same whether we're talking traditional or digital marketing. but the first step is always in identifying that target market that ideal customer or prospector potential person that you really want to connect with.

 Now the reason this is such a foundational piece of an overall strategic campaign is that without the right person in mind well nothing else is really going to matter.

 So spend a little bit of time and do some digging into your ideal target market, what are their demographic details like their age, gender, income, occupation, things of that nature. Also, what are their geographic details where do they live, what city, state, province, country, things like that, and lastly, and maybe most importantly, what are their psychographics details, things like their attitudes, interests, opinions, and behaviors. 

The better you're able to form a really clear picture of who your ideal market is well, the more effective your digital marketing strategy or marketing strategy, in general, is going to be all right.

 So once you've got your market clearly identified its time to move on to step two message now when it comes to creating a really effective message one of the things that I like to advise is that you take a look at your clients or your customers basically the market that you've just identified well take a look at their miracles and miseries.

 Their miracles are going to be things like their wants and their needs, their goals, and their dreams. Again the better you understand your market well the better you're going to understand their miracles and ideally, your business is going to be the one that's positioned to deliver those miracles for them.

The flip side of that of course is their miseries what are their fears, their frustrations, their pains, their nightmares, and all the things they are trying to avoid.

Second step:

 Again step two is going to be pretty much the same whether we're talking about traditional or digital marketing and the third step is media and this is where things really differentiate between traditional and digital marketing because it's here that we're going to be making the choice for which platform was going to be using to communicate our message with our market.

 Now when we're talking about traditional media we're talking about things like the newspaper or the radio or Direct Mail or any form of print really digital.

 On the other hand is going to include things like social media, online video, email marketing, online pay-per-click advertising, things of that nature where things get really exciting though and where digital marketing is ineffective.

 Overall strategy to deploy is that well pretty much everyone regardless of age or gender or income or occupation, pretty much everyone is online these days which means that no matter who you are trying to reach.

 you can reach them with digital marketing. 

Not only that but digital marketing also has some other benefits above traditional marketing namely the fact that the targeting is just so dialed in with digital platforms.

 Also, the time to get data back is significantly reduced meaning if you create an ad (i.e. advertisement) and put it in the newspaper or in a magazine. you're gonna have to wait a period of days, weeks, maybe even months for your market to see your message and react or not react to digital marketing.

 On the other hand well you can create an ad and put it out to your market in as little as a few hours and get an immediate response letting you know if you're on track or if something needs to be changed. 

All right, so now that we've got all that covered what are some of the most effective digital marketing strategies available today? Well, when it comes to digital marketing there's no shortage of available strategies no shortage of opinions that goes along with it.

 Each of those strategies either Social media gurus say you need to be using more social media, Email marketing advocates preach the benefits of reaching your customers directly in their email INBOX, Video marketing experts say everybody needs to be creating more videos and online advertisers tell you that the best return on investment is with online ads.

 So who's right well in reality they all are because it's gonna depend on your market your message and your media. Basically, we need to figure out who you're trying to reach what the message is that you're trying to communicate and which online or digital platform is going to be best aligned with your business your industry, and your customers. 

Unfortunately, where many people get lost and confused is they take a look at all these different things to realize that they might all work so they start doing everything and one thing I can tell you with certainty after years of being a digital marketing consultant and owning a marketing agency is that you definitely do not need to do everything.

 In fact, most of your results are going to come from one-two maybe even three carefully selected and strategically deployed channels at most so, to help you choose which one may be best for you and your business.

 These are some strategies we use inside the agency every single day for our clients and have proven to be some of the most effective forms of digital marketing available today. 

The first is, of course, social media marketing. You simply can't argue with the proven results that you're able to achieve with a strategically deployed social media marketing campaign. 

Now there are nuances between how the campaign is deployed and how we're going to leverage it but it really comes down to using one or a combination of Facebook, Instagram, YouTube, and LinkedIn depending on the market and depending on the client and their customers. 

Regardless, having a social media presence today is pretty much mandatory, and doing the best you can provide a real and tangible return on investment. 

The other strategy that we consistently use is online advertising. Again, most of the social media platforms do have the option to use both organic social media which means unpaid or just regular posting content as well as paid online advertising.

 Where you are basically paying them for distribution again we take a look at the market and essentially.

 what we're trying to get across and then make a strategic decision between Facebook, Instagram, YouTube, and the Google Display Network. 

As a fun fact, some of our highest ROI campaigns have almost always come from social media online advertising. 

Yeah, it can be a bit of a bear to learn when you're first getting started and can be a bit of a trick to figure everything out but once you do, once you've got it dialed in it's a really powerful concept.

The other strategy we almost always deploy and certainly with our local clients is search engine optimization or SEO for short.

 Basically, if you're unfamiliar with SEO it involves optimizing the website to appear higher in the search rankings so when someones typing in a search term your business appears top-of-the-line. 

Now I want to say that, In this blog, I have covered some of the information regarding What is Digital Marketing? and How it works? 

So, if you want to learn more information related to digital marketing such as; Affiliate marketing, Blogging, SEO, content writing, and Email Marketing you can search this blog.

At last, I want to say that,  If you want to change your life you must work hard and Never give up, and it takes time to be successful you can't get success overnight in any field. You should have to change your habits. You have to read more books and blog like this and you should Implement In your life as well. You have to take action you live today not tomorrow, Thank you.